Trump’s Re-Election Strategy

What is Trump’s strategy?

By David Leonhardt August 28, 2020   [ ]


The goal of this week’s Republican convention wasn’t always clear.  At times, it presented President Trump — as a champion of immigrants, a promoter of racial justice and a defender of women — in ways that obviously conflicted with his entire time as a public figure.


Trump’s campaign doesn’t really think it can reinvent him in the minds of most voters at this stage, does it?  No, it doesn’t.  But it doesn’t have to, either.  And there was indeed a method to the through-the-looking-glass messages that the convention was offering this week.


Trump’s record on diversity and national unity — on race, immigration and gender — is a problem for him.  It makes him anathema to many progressives, who would never vote for him, of course.  But it also weighs on some swing voters and disaffected Republicans who haven’t yet made up their minds, polls suggest.  This group includes people who voted for Trump in 2016 and flipped to the Democrats in the 2018 midterms.  It includes people who didn’t used to express concern about racism but have begun doing so in recent months.  It includes whites and a significant number of Latinos, among others.


To these voters, the question of Trump’s racism or sexism isn’t binary.  They know he can be ugly — or “unfiltered,” as his daughter Ivanka Trump put it last night.  But these swing voters have their limits.  To vote for Trump in 2020, they want to believe that he is different from the worst version of himself.


One of the Republican Party’s main goals of the past four nights was giving these voters permission to believe that.


That’s why the convention included testimonials to his personal character — as well as a parade of female, Black and Latino speakers (unlike many recent White House meetings).  “I can tell you, he really cares,” Ja’Ron Smith, the highest-ranking Black official in Trump’s White House, said from the stage last night.  For the same reason, the Trump campaign has already been aggressive in spending money on Spanish-language ads, especially in Arizona, Florida and North Carolina.


“What the Republicans know is they don’t need to win a majority of our vote,” Chuck Rocha, a Latino strategist and the author of “Tío Bernie,” about Bernie Sanders’s outreach efforts, told my colleague Ian Prasad Philbrick.  Trump won about 30 percent of the Latino vote in 2016 and is trying to do slightly better this year.  The main target, Rocha added, is “Latino men who care a lot about law and order and keeping their families safe.”


Trump’s overall campaign strategy came into focus this week. It looks like this:

      Sand off the worst parts of his image with voters who haven’t yet made up their minds. 

      Offer a misleading defense of his records on the coronavirus. Remind people of the 

      growing pre-virus economy.  And define Joe Biden and Kamala Harris as politically 

      correct establishment figures who will refuse to stand up to rioters or socialists.


“Your vote,” Trump said in his speech closing the convention last night, “will decide whether we protect law-abiding Americans, or whether we give free rein to violent anarchists, agitators and criminals who threaten our citizens.”  This week, Republicans had the nation’s political stage to make their case, just as Democrats had it the previous week to make theirs: against Trump as a lying, racist, corrupt, would-be authoritarian.  The terms of the debate are set.  The campaign has less than 10 weeks remaining.







Republican Convention: Best and Worst Moments From Trump’s Big Night

Our columnists and contributors give their rankings.

 The New York Times Opinion Writers    August 28, 2020


            It is no secret that I am NOT a Trump supporter.   I have nothing against the Republican Party, but I have no love for Trump – the kind of politician he is, the kind of ungodly man he is.  So, I am biased in my opinion on that issue.  This is MY post and I have no desire to occupy MY space with the “best” moments (in my opinion, there were none!) of the Republican National Convention.  You can go to the Times and read it for yourself if you’d like.  I have chosen to look at what the opinion writers have chosen as the Worst Moments : 


Wajahat Ali    With a straight face, Trump said he can modestly say he had done more for Black people than any other president since Lincoln.  He said this after an entire evening of Republican speakers bashed Black Lives Matter, their supporters and millions of demonstrators who protested against police brutality.  He said this as a birther.  He said this as one of his supporters just killed two people in Kenosha and overnight became a right-wing hero.


Jamelle Bouie   Trump’s acceptance speech was long and intolerably boring, but what was offensive was the entire display in front of the White House.  It was corrupt, but more than that it was a statement of contempt for the basic republican principle that the people are sovereign, not the leader they elect. The unmistakable message sent by erecting MAGA banners in front of the White House is that the government is Trump, and Trump is the government.  For all the talk of “heritage” and “history” from this president and his allies, this is what it looks like to attack our founding values.


Linda Chavez   It was bad enough that Trump commandeered the White House for a what looked like a super-spreader party.  His speech was not that of a successful incumbent, but a scared underdog whose only hope is to persuade voters the Democrats are socialists who want to burn down the country.  Let’s pray none of the maskless guests spread Covid-19 through the crowd.


Gail Collins    Rudy Giuliani — like being stuck with your cranky Uncle Fred at the end of a really long cocktail party.


Ross Douthat   The inability of any speaker, civilian or politician, to resolve the tension between the usual incumbent claims that Things Have Never Been Better and the grim reality of the Covid-19 death rate and the unemployment rate.  There were other tensions — blaming Biden for being too tough on crime in the 1990s and blaming him for being too lax on crime now; claiming Americans won’t be safe in Biden’s presidency by citing trends that have worsened under Trump.  But the basic problem for this convention is that the Republicans were trying to sell an incumbent administration that failed to prevent a continuing crisis — evident in the very design of the convention itself — and nobody tonight, up to Trump himself, had any rhetorical solution save evasion.


Michelle Goldberg   Trump’s speech was demagogic and full of filthy lies but at least it was extremely boring.


Nicole Hemmer    With more than a thousand maskless people packed tightly on the South Lawn, Trump staged a campaign rally at the White House — a violation of both norms and possibly law. It’s the perfect encapsulation of his presidency: obscene and corrupt, with little regard for human life.


Nicholas Kristof    Rudy Giuliani was shameless in fear-mongering, painting New York City as a dangerous nightmare of Democratic rule.  In fact, New York City has seen just over one murder a day on average so far this year; in the last two years of Giuliani’s term as mayor, New York City’s murder rate was much higher than it is now.


Matt Labash    Was wrestling over who should get my dry-cleaning bill after hearing so much ridiculousness that I kept spitting bourbon through my nose, thus ruining my MAGA sweater.  But the prize goes to Dan Scavino, Trump’s former golf caddy and current social media director, who had the cojones to actually say, “I wish you could be at [Trump’s] side with me to see his endless kindness to everyone he meets.”  This, of the guy who actually tweeted: “Happy Thanksgiving to all — even the haters and losers!”  Tonight’s R.N.C. prom theme was “America, Land of Greatness.”  Good thing it wasn’t “Land of Self-Awareness.”


Liz Mair    Ivanka taking the stage with her father, and Melania trying to greet her with a smile, but then immediately looking freaked out and very much not pleased to see her stepdaughter.  Weird family vibes that the rest of the country didn’t really need to be involved in.


Daniel McCarthy    Mitch McConnell had to be included in the convention, but he didn’t have to go on the final night, when his dryness would be conspicuous.  He was a reminder of how uninspiring the G.O.P. was before Trump.


Melanye Price    Trump saying that electing Joe Biden will give us health problems including heart attacks when he has failed to take any responsibility for the worst public health crisis in American history. It was particularly vulgar at an event on the White House lawn with unmasked attendees who were not socially distancing.


Bret Stephens    Ivanka Trump. Yes, her speech was polished and effective and maybe she’ll be the next governor of Florida.  Till then, who elected her viceroy of these colonies?


Mimi Swartz    Trump claiming that he’s done more for Black Americans than any president since Abraham Lincoln.


Héctor Tobar    Satirists, comedians and surrealist poets all rejoiced at the absurd tableau of Trump’s closing speech: a generalissimo with a comb-over, hovering over an audience of sycophants who were so deeply enthralled by his demagogy, they risked infection by a deadly virus to bask in his presence.  I never imagined I’d see the White House this sullied by the weirdness of a cult of personality: sad.


Peter Wehner    Rudy Giuliani. He started the speech coiled with anger; by the end, he was uncoiled and enraged — sputtering, yelling into an empty auditorium, his voice cracking, his glasses slipping off his nose.  Once “America’s Mayor,” Giuliani long ago became a sad figure; he’s now a pathetic one. 


Will Wilkinson    Trump’s use of the White House as a political prop to declare “l’état, c’est moi” — to undermine the distinctions between state and party, office and occupant — is a shocking betrayal of our nation’s republican ideals.  It was a crime against the meaning of America far greater than if he had ripped the flags gaudily arrayed around him from their poles, tossed them in a heap and burned them in a towering bonfire.  Trump also betrayed his country by packing a crowd of partisans, maskless and undistanced, into the South Lawn.  “Four more years,” they chanted.  Thanks to Trump’s failure, thousands of Americans won’t be getting even one more year.



What Else Mattered ?


Wajahat Ali   Consistency should matter.  Trump and Republicans spent the night painting a picture of America as a violent, dangerous hellscape where rioters and looters have taken control.  Then Trump bragged and lied about all of his accomplishments in making this country great.  That’s not really an effective message for an incumbent, who’s been the leader of the country for four years.  Trump basically made the case to vote for Biden.


Jamelle Bouie    What else mattered: Trump is the unambiguous underdog in this election.  His tasks is to regain just enough lost ground to eke out an Electoral College victory.  This speech was an opportunity to do just that, and he failed.  If you were on the fence about Trump, nothing in this rote, laundry list of a speech will likely assuage your concerns.  Trump could have reintroduced himself to the public, he could have shown his commitment to solving problems like the deadly pandemic killing a thousand Americans each day.  He did neither, wasting an important chance to shift the ground of the campaign.


Linda Chavez    Using the White House as a backdrop for a political convention was a travesty, but so was filling the audience (amid a pandemic) with federal workers like the I.C.E. agents the president pointed to during the speech.  The White House should not be a prop for a reality show president.


Gail Collins    Trump announced his candidacy in an inappropriate place (White House lawn) to an audience that was way too squished for coronavirus summer.  That was actually the only exciting part.


Ross Douthat   Well, the president gave a speech. It previewed some plausible lines of attack against Biden for the fall; it cited some genuine achievements; it had some predictable falsehoods and exaggerations … but mostly it just went on forever, in that singsong that Trump falls into when he’s reading a teleprompter and finds the prepared text a little dull.  Biden’s speech a week ago was tighter and better; this one was by turns OK and tedious, neither a hectoring authoritarian balcony performance nor a successful populist stemwinder.  Overall the Republican convention was a more impressive piece of entertainment than what the Democrats put together, but it ended with a fizzle and a yawn.


Michelle Goldberg    The night Donald Trump was elected, Rachel Maddow told her shellshocked audience, “You’re not dead and you haven’t gone to hell.”  Rarely have I been less sure.  To watch this hateful huckster brand the White House with banners bearing his name, turning it into a stage set for American caudillismo, was a low point in the history of the presidency.  It was like something out of “The Man In The High Castle.”  It was a defilement.


Nicole Hemmer    Tonight revealed the central contradiction of Trump’s campaign.  After insisting Trump’s presidency has been the most successful in history, speakers warned the nation was cracking apart, wracked by chaos and lawlessness.  Even if you don’t think that’s Trump’s fault (which: really?), he neither prevented nor fixed it.  Not a great argument for a second term.


Nicholas Kristof     With Covid-19 recently claiming about one American life every 80 seconds, President Trump should be modeling social distancing and the wearing of masks.  Instead, masks were barely visible and chairs were close, spreading the worst kind of public health messaging to the American public.


Matt Labash    The R.N.C. was as dispiriting as the D.N.C. At a time of multiple crises, when we most need good, honest leadership, we instead get relentless dishonesty.  Democrats lie about “peaceful protests,” as cities are torched and ransacked.  Republicans lie about Covid-19, a virus we didn’t even know existed 10 months ago, but which is now our third-leading killer, having taken nearly 185,000 American lives.  These are the choices, folks: bunco men vs. flim-flammers. Bloods vs. Crips, engaged in gang warfare for its own sake.  I, for one, will be voting my conscience, which dictates that I can’t vote. Not this cycle.  Why reward the bastards?


Liz Mair    Tom Cotton’s speech was better than those from other potential 2024 contenders, including Mike Pence and Mike Pompeo, but his delivery was far worse, more stilted and inauthentic sounding than what we got from Tim Scott and, yes, Ivanka and Donald Trump Jr.  He sounded like a bog-standard career politician in a world where people have gotten used to someone leading the G.O.P. who sounds about as far away from that as is possible.


Daniel McCarthy    The night seemed too rote, too safe too often, with good messages deflated by lackluster or past-their-prime messengers like Rudy Giuliani.


Melanye Price    It’s not clear yet whether they will pick up new supporters, but the Republicans did an excellent job of reminding supporters what’s at stake in this fictional America, clarifying whom they should view as the enemy and fomenting hostility toward people who are different or just simply disagree with them.


Bret Stephens    Trump’s long speech, often demagogic and nasty, was also probably the most politically effective of his presidency.  Biden needs to up his game, a lot, or he’s going to be this year’s version of other Senate war horses turned failed presidential candidates: John McCain, Bob Dole, Walter Mondale, George McGovern and John Kerry.


Mimi Swartz    Another night of mass-spreading mendacity.  Tom Cotton accuses Joe Biden of coddling dictators.  Rudy Giuliani paints New York City as a chaotic, violent dystopia.  Ivanka Trump says her dad is a champion of women and children.  The president promises to end anarchy.  Democrats who spent the last four nights watching Netflix aren’t ready for what’s coming.


Héctor Tobar    In 2016, Trump’s insurgent candidacy resonated with voters in “heartland” communities who felt unseen by the political establishment.  This year, I spent the four days of the Republican convention driving across “flyover” America.  I sensed a Trump fatigue setting in.  The president’s meanspirited reality show hasn’t delivered the promised greatness — no matter how many convention speakers said it did.


Peter Wehner    The Trump campaign has settled on its theme, which is as subtle as a jackhammer.  Trump is all that stands between “the forgotten man” and carnage: death, darkness, violence, riots, anarchy, mayhem, cultural revolution, the death of God.  Democrats may be infuriated by this line of attack, but they’d be fools to ignore the danger it poses to them. NThe through line of this week was lies, the bolder the better.  The purpose is to disorient Americans.  Trump can win only if Americans enter his hall of mirrors.  An awful lot hinges on them declining the offer.


Will Wilkinson    The Republican Party is all-in on the message that rioting, looting and violence have broken out in Democratic cities across the country on Donald Trump’s watch, and he has been unable to do anything to rein it in … which is why Americans won’t be safe if the other guy is elected.  This is an incoherent position.  But once you dial into Trump’s authoritarian frequency, you grasp that the supposed root of the violent urban disorder of Republican fever dreams is that Democrats are allowed to have political authority at all.  If Trump is re-elected, he might put an end to the perils of two-party rule for good.



Leave a Reply

Your email address will not be published. Required fields are marked *